Resilient Minds

⚡ Urgent Actions (2)

Fix 4 Google Ads policy violations on new extensions

Assets flagged — may reduce ad serving

URGENT

Reply to Elise Lentini — cross-referral opportunity

She sent her flyer and wants to collaborate

HIGH

View all tasks →

$264.12

Ad Spend (7d)

~$37.73/day

2,532

Impressions (7d)

~10% impression share

920

Emails Sent

100% delivered

Real Replies

0.76% response rate

📊 Campaign Status

Google Ads Active

2 campaigns running

Outreach Complete

920 emails sent

Inbox Monitor

Checking every 30 min

🎯 Key Performance Metrics

Click-Through Rate	3.6%
Avg Cost Per Click	$2.93
Conversions (7d)	2
Phone Calls	1

Click-Through Rate3.6%

Avg Cost Per Click$2.93

Conversions (7d)2

Phone Calls1

📊 Google Ads — 7-Day Performance

2,532

Impressions

Clicks

$264.12

Total Spend

3.6%

CTR

📈 Daily Breakdown

Date	Impressions	Clicks	Spend	CTR
Apr 14	177	8	$23.72	4.5%
Apr 13	256	9	$26.44	3.5%
Apr 12	277	7	$20.51	2.5%
Apr 11	260	6	$17.62	2.3%
Apr 10	324	15	$43.76	4.6%
Apr 9	403	18	$52.29	4.5%
Apr 8	835	27	$79.79	3.2%

📊 Impressions by Day

🔍 Impression Share

Showing for ~10% of searches 90% lost

Lost to rank: 59% Lost to budget: 37%

💡 Improve rank with higher Quality Score (add more relevant ad copy, improve landing page) and increase daily budget to capture more searches.

⏰ After-Hours Spend

Business hours (8am-8pm) 77%

After hours 23% (~$59/wk)

💡 Consider restricting ads to 8am-8pm to save ~$59/week. Some after-hours searches may convert — review before restricting.

🚫 Negative Keywords Added

"nehs doxy me" "dr xiangyang li milford ma" "psych hospitals in massachusetts"

Saving ~$17.59/week by blocking irrelevant search terms

🔗 Ad Extensions

Type	Content	Status
Sitelink	About Jaime Eckert	POLICY
Sitelink	Services Offered	POLICY
Sitelink	Insurance Accepted	POLICY
Sitelink	Book Appointment	POLICY
Callout	Telehealth Available, BCBS Accepted, Board-Certified PMHNP, Accepting New Patients	ACTIVE
Snippet	Services: ADHD, Anxiety, Depression, Bipolar, OCD, Medication Mgmt	ACTIVE

⚠️ 4 sitelinks flagged for policy review — needs investigation

📧 Email Outreach Campaign

920

Emails Sent

0 failures

Real Replies

0.76% rate

Auto-Replies/OOO

Not counted as leads

📋 Campaign Details

From	contact@resilientmindshealthandwellness.com
Display Name	Jaime Eckert
Subject	Accepting New Referrals — Resilient Minds
Waves	31 waves of ~30 emails
Completed	Apr 14, 2026 @ 12:16 PM
Bounce Rate	~3 bounces (mailer-daemon)

🗂️ Recipient Breakdown

🏙️ Top Cities Targeted

Boston (77) Cambridge (55) Brookline (41) Northampton (35) Lexington (33) + 100 more cities

📊 Response Funnel

920 Emails Sent

13 Total Responses

7 Real Leads

1 Replied To

💬 Therapist Replies — Real Leads

Melissa Pinnetti

Interested in referral partnership — asked about Jaime's approach

REPLIED ✓

Elise Lentini

Sent her flyer, wants cross-referral collaboration

NEEDS REPLY

Michal Kenny

Responded to outreach

PENDING

Cheryl Medina

Responded to outreach

PENDING

Linda Robertson

Responded to outreach

PENDING

Katia Callan

Responded to outreach

PENDING

Chelsea

Responded to outreach

PENDING

📬 Auto-Replies / Out of Office

Name	Type
Rochida McClure	AUTO-REPLY
Kate Tapply	OOO
Mary Howland	OOO
Isabella Samaniego	AUTO-REPLY
Nguyen Counseling	AUTO-REPLY
Estes Therapy	AUTO-REPLY

🔴 High Priority

Fix Google Ads policy issues

4 sitelink assets flagged. Review which extensions triggered violations and fix or remove them to restore full ad serving.

Reply to Elise Lentini

Cross-referral collaboration opportunity. She attached her flyer and wants to exchange referrals. Draft a warm reply.

Clean up duplicate sitelinks

Campaign has 8 sitelinks (4 old + 4 new). Duplicates: "Insurance Accepted" x2, "About Jaime Eckert" x2. Remove extras.

Remove broken "Sign-up" conversion goal

Must be done manually in Google Ads web UI (API blocked). Tracking a dead form action.

🟡 Medium Priority

Fix jaime@resilientmindsma.com email

Cloudflare zone "pending" (nameserver mismatch with Squarespace). Need to update nameservers or create a routing rule for jaime@ to forward properly.

Restrict ad schedule to business hours

23% of spend (~$59/week) outside business hours. Limiting to 8am-8pm could save money. Review conversion data first.

Google Business Profile optimization

Change category: "Medical group" → "Mental health service". Clean up duplicate listing. Add photos, services, check call history.

Draft replies to remaining 5 therapists

Michal Kenny, Cheryl Medina, Linda Robertson, Katia Callan, and Chelsea all replied but haven't been responded to yet.

🟢 Ongoing / Monitoring

↻

Inbox monitoring

Checking every 30 min for new therapist replies (reminder ID: 45573bcb)

↻

Monitor ad performance

Track impressions, clicks, CTR, spend daily. Only 10% impression share — room to grow.

✅ Completed

✓

Send 920 outreach emails (zero failures)

✓

Draft and send reply to Melissa Pinnetti

✓

Add 3 negative keywords (saving ~$17.59/week)

✓

Create sitelinks, callouts, and structured snippets

✓

Set up Google Ads analytics script

✓

Scrape 920 MA therapist contacts from Psychology Today

🧠 Resilient Minds

⚡ Urgent Actions (2)

📊 Campaign Status

📊 Google Ads — 7-Day Performance

📊 Impressions by Day

🔍 Impression Share

⏰ After-Hours Spend

🚫 Negative Keywords Added

📧 Email Outreach Campaign

🗂️ Recipient Breakdown

🏙️ Top Cities Targeted

📊 Response Funnel

💬 Therapist Replies — Real Leads

🔴 High Priority

🟡 Medium Priority